Do not develop unreal goals and objectives for your business, employees, clients, etc
Never skip developing a break even analysis
Never forget to develop marketing plans, strategies, cash flow projections, etc
People don’t like replicas and fake stuff, so never go with a business name that suggests copying others
Never setup a business on a location where it has low demand
Never start your business before you develop a formal organizational structure
Never undermine the competence and skills of your employees
Do not intermingle with what you do not know about
Do not bash your competitor or his products or services
Charity pays more than advertisements; so never go without it
Do not pose fake claims as to your product or service
Do not go into a business that you don’t have experience of
Do not bring your personal affairs into your business affairs
Never compose a bossy behavior towards your employees
Never deploy incompetent and unqualified personnel
Do not develop unreal financial and performance projections for your business
Whenever you are going to launch a product or service, never forget to add additional features in comparison with that of your competitor
Do not look at the negative side of any policy you set for your business
Don’t close your fist on advertising when it pays even a single extra penny
Do not make improper assumptions as to the market demand for your business products and services
Don’t take decisions on short term basis only
Do not make such offers that sound uninteresting and irrelevant
Research is key to success before launching a business product or marketing strategy, so never dive into anything before carrying out proper research
Do not go for such a business that does not suit you
Do not adopt an obsolete or incompetent marketing strategy for your business products and services
Never work on expectations of revenues and profits
